How to Make a Coca-Cola Style AI Christmas Ad (With Prompts)

Coca-Cola's Create Real Magic campaign put AI-generated holiday ads in front of millions: red trucks strung with lights rolling through snowy towns, polar bears, families at the window. You can make an ad in that style with text to video on Aura AI in an afternoon. Below are ready-to-paste prompts for Veo 3.1 and Seedance 2.5, the credit cost of each clip, and how to keep your own product consistent from shot to shot.

What Was Create Real Magic?

Create Real Magic started as Coca-Cola's platform for AI-generated artwork and grew into holiday spots produced with generative video, remaking the classic "Holidays Are Coming" truck convoy without a live shoot. The ads sparked debate, but they also showed the format that works: short scenes, warm light, one recurring hero object, and a soundtrack that carries the emotion.

Prompt Examples for Veo 3.1 and Seedance 2.5

Both models generate picture and sound in one pass, so put the music and ambience in the prompt. Swap in your own product and colours; the trademarked truck and logo are Coca-Cola's, so make the brand yours.

• Veo 3.1, 8 s, 16:9: "A convoy of red delivery trucks covered in warm string lights drives through a snowy village at dusk, children wave from windows, snow falls softly, gentle orchestral sleigh-bell jingle, cinematic wide shot"
• Veo 3.1, 8 s, 9:16: "Close-up of a frosted glass bottle on a wooden table by a fireplace, condensation drips, a hand reaches in and lifts it, fire crackles, soft piano, vertical"
• Seedance 2.5, 15 s, 16:9: "Shot 1: aerial of a lit-up town square with a giant Christmas tree. Shot 2: a family opens the front door to falling snow. Shot 3: they clink bottles and laugh. Warm choir music, sleigh bells, snow crunch"
• Seedance 2.5, 10 s, 1:1: "A polar bear cub slides down a snowy hill toward a glowing cabin, northern lights above, playful strings, soft wind"

How to Make It on Aura AI

1. Pick the route. Start from text in text to video, or upload a packshot of your product to image to video so the bottle, can or box looks exactly like the real thing.
2. Choose the model. Veo 3.1 renders 4, 6 or 8 second clips at 720p, 1080p or native 4K with dialogue and effects, from 7 credits for 4 seconds plus 1 credit per extra second at 1080p. Seedance 2.5 goes to 15 seconds at up to 1080p with multi-shot control, from 6 credits for 4 seconds plus 0.35 per extra second at 720p.
3. Keep the hero consistent. For a multi-scene spot, use reference to video with 2 to 5 photos of the product so it stays identical in every clip. The reference to video guide explains the setup.
4. Assemble. Generate each scene, then join the clips and add your end card in the AI video editor. Export 16:9 for YouTube and 9:16 for Reels and TikTok.

Why Choose Aura AI for Holiday Ads

• Native audio: music, ambience and lines of dialogue come out of the same generation, no separate sound pass.
• 40+ models in one platform: switch between Veo 3.1, Seedance 2.5 and Kling 3.0 with a single credit balance.
• HD and 4K, no watermark: publish the download as-is.
• Product consistency: reference to video keeps your packaging identical across scenes.

Examples of Applications

• Marketing and Advertising: seasonal spots for social and pre-roll without a location shoot.
• E-commerce: pair the ad with a 360 product spin video on the product page.
• Social Media: unique holiday content for TikTok, Instagram and YouTube Shorts.
• Education and Training: festive explainers and internal greetings.

Keep It Yours

Create Real Magic was a campaign built for one brand. Use the format, not the assets: your product, your colours, your jingle. Prompts that name a competitor's trademark can be rejected or create rights problems, and an ad that looks like your own brand converts better anyway.